Our Goal was to keep the users engaged by implementing a continuous scroll landing page with interactive capabilities. This flow presents new content as the users scroll down, so all content is introduced.
-Keep users on the site longer
-Users make a conscious decision to consume more information
-Less likely to click away
-A large amount of information would not benefit from a continuous scroll
-Users may be encouraged to skim and skip ahead
-Scrolling information may become distracting to some users
-Users looking for specific information would not benefit from scrolling information
Based on the researched recommendations. We presented the concept's pros and cons, the client decided on a continuous scroll option. The content will be in small amounts, so the design infrastructure is not threatened.
However, as the company grows and more information is added, they will update the site to a more suitable design intended to accommodate larger groups of information.
I wanted the color palette to symbolizes youth, warmth, enthusiasm, and creativity. I wanted the client to feel a sense of renewal, and intellectual awaking. Which is reflected in the warm fire color palette. The fire color palette is exciting and exudes energy and youth in technology. I used white for the text and included slate to give a neutral and clean appearance.
Creating the style tile illustrates the interface elements for the preferences and goals of the site design:
I created custom patterns to add contrast with texture to keep space balanced and add visual interest.